Props to everyone who helped us create this successful viral campaign for Diesel's new cologne, ONLY THE BRAVE, featuring what is probably the first online mixing board contest.

 

2010 Winner "Best Full Market Full Product Launch"

Canadian Fragrance Association, with a total reach of over 11,000,000 people.

 

Aspiring DJs from across the country went online, mixed their own tunes and got out the votes. Winners received a highly coveted bottle of Only the Brave.

 

In collaboration with NEXT.

 

 

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